Building and growing products for curious, ambitious people who want to learn and keep getting better. Wanna join the tribe?
Deepstash is a micro-learning platform with millions of users consuming bite-sized insights on everything from psychology to productivity. Paladin teaches history through interactive, narrative-driven experiences. Protocol focuses on longevity and personal optimization, helping people make better decisions for their long-term performance. Together, our products serve over 10 million users worldwide.
Behind them is an awesome 60-person team based in Bucharest, led by repeat founders who’ve already built and successfully exited a global product company, but somehow decided to do it all over again. Bigger, better, even more fun this time.
We're a fast-growing consumer scaleup with strong unit economics and a proven ability to build, launch, and scale multiple products in parallel - fast, deliberately, and without unnecessary ceremony. Our current focus is on scaling what already works, expanding the product portfolio with the same core DNA, and strengthening the systems that let us move lightening-fast without breaking (too much) stuff. This tends to be a great place and time for people who are comfortable making decisions, owning the outcome, and don’t need a committee to get good work out the door. If that sounds like you, here’s how you’d fit in:
The role: context
So far, most of our energy has gone into product, growth, and distribution - building Deepstash and Paladin and a solid company around them. That focus worked. We have millions of users, solid products, strong visuals, a lot of content, and plenty of marketing and product know-how across the team. What’s missing isn’t stuff - it’s someone to tie it all together. We haven’t really treated our brand as a product in itself: something that’s shaped on purpose, kept consistent, and actively used. Yes, we know that’s how it’s done.
But you won’t be starting from scratch. There’s already a lot here - momentum, assets, signal. We need someone who sees that and knows how to leverage it.
What we're looking for:
We need someone to own how we're perceived online - to make sure our users know about everything we're doing, that we're sharing our expertise, and that we're building a community together. Not really a "brand manager who needs a team of 10" role. More like a high-agency operator who can move fast, build smart systems, and use technology to scale.
You'll be in charge of:
- Brand consistency: Making sure we're using current assets, maintaining visual identity and tone across Deepstash, Paladin, our websites, social channels, app stores, and everywhere else users encounter us
- Product marketing: Owning announcements for new features, content drops, partnerships, integrations between our apps, special offers - if it ships, you make sure users hear about it
- Social media & content: Managing our presence across platforms and establishing a clear voice for each app that drives engagement and growth
- Community building: Finding our power users, turning them into advocates
- Websites: Managing our properties as primary brand real estate
- Cross-functional bridge: Connecting marketing, product, and design so we stop having teams work in silos with outdated information
The ideal person:
- Is a builder and a hacker. You know how to use AI tools (Claude, ChatGPT, Midjourney, etc.) to automate repetitive work and scale your output.
- Moves fast and ships constantly. You believe in iteration over perfection. You get it done.
- Can write, can design (or art-direct effectively) You don't need to code, but you understand how things work and can work alongside engineers and designers.
- Has built something before - whether a side project, a startup, a community, or grew a brand from early stages. You know what it takes to go from early traction to real scale (1→100).
- Thrives in fast-paced environments. You love startups. You don't need everything spelled out. You see problems and you solve them.
- Has strong opinions but stays flexible. You know what good looks like, but you're not precious about your ideas. You test, you learn, you adapt.
- Is allergic to corporate bureaucracy. If you love stakeholder alignment meetings, endless PowerPoint decks, and consensus-building workshops, this isn't for you.
What you don't need:
- 10 years at a Fortune 500 managing brand guidelines - in fact, that might disqualify you
- An MBA or traditional marketing pedigree
- Permission to use AI - it's expected that you will
You'll leave your mark and get to:
- Establish the voice and personality of two products used by millions of people
- Build systems that let you operate like an army
- Work directly with founders and product leaders - no layers of management
- Ship visible work that users actually see and respond to
- Turn our messy, disconnected brand presence into something coherent and compelling
- Find and activate our biggest fans into a real community
- Create the playbook for how we do brand and communications going forward
Why the hell would you sign up for something like this?
- Because you want autonomy and impact. You'll have direct access to leadership, the mandate to fix what's broken, and the freedom to build this function the right way.
- Because you're sick of bullshit jobs. Most marketing roles are about making decks and managing up. This is about making things that users actually see and care about.
- Because you want to build with leverage. We have 6 million users, established products, existing design systems, and resources. You're not starting from zero - you're taking what exists and making it sing.
- Because you believe in using technology to multiply yourself. If you're excited about what AI can do for creative work when wielded by someone with taste and judgment, this is your playground.
- Because you want to work with people who get it. We're a team of self-driven, low-ego people who care about the work. No politics, no bullshit.
How to apply:
Please send us an email at adina@deepstash.com.
- insert [Brand Operator] in the email subject
- tell us a bit about yourself:
Side projects count, a CV is optional. If it helps, attach it, but if it doesn’t, just skip it. We care more about how you think and what you’ve actually shipped into the world, focus on that.
If the role sounds like something you’d enjoy owning, apply. No grand gestures required, just curiosity and a willingness to build. Now would be a good time to apply, yes.