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Monetization Lead

Bucharest, Romania
Hybrid
Senior

Building and growing products for curious, ambitious people who want to learn and keep getting better. Wanna join the tribe?

Deepstash is a micro-learning platform with millions of users consuming bite-sized insights on everything from psychology to productivity. Paladin teaches history through interactive, narrative-driven experiences. Protocol focuses on longevity and personal optimization, helping people make better decisions for their long-term performance. Together, our products serve over 10 million users worldwide.

Behind them is an awesome 60-person team based in Bucharest, led by repeat founders who’ve already built and successfully exited a global product company, but somehow decided to do it all over again. Bigger, better, even more fun this time.

We're a fast-growing consumer scaleup with strong unit economics and a proven ability to build, launch, and scale multiple products in parallel - fast, deliberately, and without unnecessary ceremony. Our current focus is on scaling what already works, expanding the product portfolio with the same core DNA, and strengthening the systems that let us move lightening-fast without breaking (too much) stuff.

This tends to be a great place and time for people who are comfortable making decisions, owning the outcome, and don’t need a committee to get good work out the door. If that sounds like you, here’s how you’d fit in:

The role:

You'll own monetization across our entire app portfolio - Deepstash, Paladin, Protocol, and future products. Your mission: convert free users to pro users through relentless experimentation, smart paywall optimization, and strategic thinking about how our apps work together as a bundle (one account, all apps).

You'll be the person who makes sure we're always running an experiment - testing pricing, messaging, placement, timing, and packaging. You'll build systems and templates so learnings from one app instantly apply to others. You think in frameworks, not one-offs.

You'll work directly with leadership and collaborate closely with our engineering & product team. You'll have real autonomy to make calls, ship fast, and own the outcomes.

You'll be in charge of:

Experimentation & Optimization

  • Design, launch, and analyze paywall experiments across all apps
  • Always have something in test - pricing, copy, visuals, placement, timing
  • Build a systematic testing framework that scales across products
  • Move fast: idea → hypothesis → test → results → next iteration

Conversion & Onboarding Strategy

  • Own the free-to-paid conversion funnel and optimize every step
  • Work on onboarding flows that lead users to their "aha moment" faster
  • Identify drop-off points and systematically remove friction
  • Use data to find where users see value, then get them to subscribe right there

Bundle Monetization

  • Think strategically about our multi-app bundle: one account, all apps
  • Design pricing and packaging that makes the bundle irresistible
  • Figure out cross-app subscription mechanics and user flows
  • Own the "subscribe once, unlock everything" experience

Pricing & Packaging Strategy

  • Test different pricing models, discount strategies, and subscription tiers
  • Balance revenue optimization with user value and retention
  • Keep an eye on market trends and competitor moves
  • Make calls on what to test next based on data and intuition

Systems & Templates

  • Build reusable frameworks: what works in Deepstash should work in Paladin
  • Create playbooks so monetization learnings compound across apps
  • Don't reinvent the wheel - systematize what works

What We're Looking For:

Must Haves

B2C Growth Experience

  • 4+ years in growth, product, or engineering roles at mobile apps or games
  • You've worked in B2C at scale - you get consumer psychology and subscription dynamics
  • You've run experiments that directly moved revenue metrics

Product-Minded Thinker

  • You think in outcomes, not features
  • You can look at a paywall and immediately think: "What would I test here?"
  • You understand both the "why" (user psychology) and the "how" (implementation)

Data-Driven Decision Maker

  • Comfortable with analytics platforms (Amplitude is a plus)
  • You can design experiments, interpret results, and make fast calls
  • You know what metrics matter and what's just noise

Pragmatic Executor

  • You ship fast MVPs instead of perfect solutions
  • You know when "good enough now" beats "perfect later"
  • You're comfortable with 70% confidence when you need to move

Systems Thinker

  • You build for leverage: one solution that works across multiple products
  • You think in frameworks and templates, not one-time fixes
  • You document learnings so the team compounds knowledge

Nice to Haves

  • Experience with RevenueCat or similar subscription infrastructure
  • Deep knowledge of Amplitude (or similar analytics platforms)
  • Background in growth engineering or technical product management
  • Experience with subscription bundles or multi-product monetization
  • You've worked at a company that ships products fast

Why Join Us:

  • Real ownership: You'll make actual decisions, not recommendations
  • Fast execution: No committees, no politics, just ship and learn
  • Leverage: Your work applies across multiple products reaching millions
  • Smart team: Work with repeat founders and experienced operators
  • Impact: Your experiments directly move company revenue

Location & Logistics:

  • Based in Bucharest, Romania
  • Reports directly to leadership
  • Competitive compensation for senior role

How to apply

Please send us an email at join@deepstash.com

  • insert [Monetization Lead] in the email subject
  • tell us a bit about yourself:
Why you, why this role, why now? What made you stop and apply?
What have you built, shipped, or owned that shows how you work?

Side projects count, a CV is optional. If it helps, attach it, but if it doesn’t, just skip it. We care more about how you think and what you’ve actually shipped into the world, focus on that.

If this role sounds like something you’d enjoy owning, apply. No grand gestures required, just curiosity and a willingness to build. Now would be a good time to apply, yes.

Apply Now
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